It’s always a relief to finally find a really promising candidate after spending a great deal of time searching, but what happens if you actually encounter two of them? At first glance, this may seem like a good problem to have, but it’s definitely one that needs to be taken seriously. The beauty industry is… Read more »
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Keep Your Company Safe From Counterfeit Cosmetics
Counterfeit goods are a $48 billion problem. Bargain savvy consumers looking to save money on their favorite products are often thrilled to find deeply discounted items for sale on sites like eBay, but are quickly let down when they realize they’ve been had. Not only is this disappointing for the customer, it also generates a… Read more »
How Millennials Are Changing Beauty Packaging Design
Millennials — those born in the early 1980s to the early 2000s — are taking the world by force and their sway is causing a new trend in beauty packaging design. Once simply a way to present your cosmetic items to consumers, packaging itself has now taken center stage. Your beauty products are crafted with… Read more »
There Isn’t One Secret Ingredient to Keep Your Skin From Aging
In the past, simply using skincare products containing a sun protection factor was considered enough for consumers to feel protected from environmental elements, but things have changed. These days, companies are searching for innovative ways to battle the impact of pollution on the skin. An environmental concern for decades, pollution has been linked to early… Read more »
Why Your Company Needs to Break Into the Men’s Grooming Market
In the past, moisturizers, anti-aging creams, facial cleansers, and makeup were products exclusively used by women, but times are changing. Modern men want to look and feel their best — and they’re willing to stock their bathroom cabinets with grooming items that will help them do just that. Of course, men don’t want to use… Read more »
Career Path for the Cosmetic Chemist
Thinking of becoming a cosmetic chemist? This is a very rewarding career that allows you to create products that help people look and feel better. Enjoy the ability to make innovative cosmetics that are safer and produce better results. Working as a cosmetic chemist is very fulfilling, but it also takes a lot of hard… Read more »
Working with Your Recruiter to Onboard an Employee
No two companies in the beauty industry are the same, so it’s important to provide new hires with a solid onboarding experience. The first few months of an employee’s tenure should be filled with constant training, on-the-job learning, mentoring, meetings with key staffers, field and product experiences, and more. In order to thrive at your… Read more »
The Key to Staying on Top of Color Trends
The color of a cosmetic item can make or break its success. Staying on top of the hottest colors of the season is essential because customers want to keep up with the latest trends. As a cosmetics company, it’s your job to be on the cutting edge with your colors, and never let them go… Read more »
How to Market Men’s Products to Men…And the Women Who Buy for Them
It’s no secret that the men’s grooming industry is booming. The number of personal care and grooming product launches aimed at men worldwide has increased more than 70 percent since 2012, with total sales in the U.S. reaching $4.1 billion in 2014, according to Mintel. U.S. sales are predicted to increase to $4.6 billion by… Read more »
What to Do with a Broken Cosmetic Formula
There are few things more frustrating or panic-inducing than having one of your cosmetic formulas break. However, this is a fairly common issue. You may need to replace an ingredient that has been discontinued, banned by the government or regarded as unacceptable by the public. It’s important to know how to handle a broken formula… Read more »
