The color of a cosmetic item can make or break its success. Staying on top of the hottest colors of the season is essential because customers want to keep up with the latest trends. As a cosmetics company, it’s your job to be on the cutting edge with your colors, and never let them go… Read more »
Beauty Drinks. You’ve probably heard of these items in online advertisements placed close to cosmetic products for sale. Maybe you have learned of them from a friend who sells cosmetics and personal care items direct-to-consumers at home parties. Or you might have seen these products on the shelves of your local supermarket in the natural… Read more »
So you are looking ahead to 2017 and thinking about where you want to be in your work life. What kind of changes do you want to see? What kind of job expansion (or reduction) would make you happiest? How can you maximize your earning potential? All of these are great questions to consider as… Read more »
A new rise in the sale of silver and gray hair colorants has led to what is being referred to as the “granny trend” as women of all ages are coloring their hair not to hide gray hairs but highlight and accentuate existing (or missing) gray hair. According to a 2014 study by the Kline… Read more »
The U.S. Food and Drug Administration (FDA) recently announced a preliminary decision to prevent ecamsule and enzacamene — two sunscreen ingredients — from entering the U.S. market, unless companies using them can prove they’re safe and effective. Ecamsule was approved for use in the U.S. in 2006 at a specific concentration and only in limited… Read more »
Does your cosmetics company rely heavily on brand loyalty? If so, it may be time to change your approach. Research from a new study reveals that U.S. cosmetic consumers have no qualms about purchasing from a wide variety of brands, and typicallydisplay little-to-no brand loyalty. The most frequent cosmetics consumers have more erratic shopping patterns… Read more »
In the past, many women tried their best to combat aging with personal care products designed to make them look younger, but this trend is quickly going out of style. The pro-aging idea — with the purpose of freeing women from the pressure of perfection and the ideal concept of beauty — encourages women to… Read more »
