The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be… Read more »
No one knows flowers and their unique, distinctive scents like a florist — which is why a few trailblazers are transitioning into the perfume market. Los Angeles florist Eric Buterbaugh and a few of his floral-minded peers are currently creating fragrances, candles, bath products and soaps inspired by their favorite blooms. Not only do these… Read more »
The new year is upon us, so as you’re wrapping up 2015 it’s time to looking ahead and see what’s in store for the upcoming 12 months. Staying in-the-know is essential in the beauty industry, as trends are constantly changing. If you want your company to remain relevant, you have to give your customers exactly… Read more »
