In the past, moisturizers, anti-aging creams, facial cleansers, and makeup were products exclusively used by women, but times are changing. Modern men want to look and feel their best — and they’re willing to stock their bathroom cabinets with grooming items that will help them do just that. Of course, men don’t want to use… Read more »
Posts Tagged: Men’s Grooming Market
How to Market Men’s Products to Men…And the Women Who Buy for Them
It’s no secret that the men’s grooming industry is booming. The number of personal care and grooming product launches aimed at men worldwide has increased more than 70 percent since 2012, with total sales in the U.S. reaching $4.1 billion in 2014, according to Mintel. U.S. sales are predicted to increase to $4.6 billion by… Read more »