The cosmetic market is an extremely competitive landscape. Consumers have countless options for just about every product out there, so brands are tasked with both making their version superior and finding a way to for it to stand out on the shelf. Unfortunately, customers can’t walk the aisles of a store testing out different products,… Read more »
The U.S. Food and Drug Administration (FDA) recently announced a preliminary decision to prevent ecamsule and enzacamene — two sunscreen ingredients — from entering the U.S. market, unless companies using them can prove they’re safe and effective. Ecamsule was approved for use in the U.S. in 2006 at a specific concentration and only in limited… Read more »
Does your cosmetics company rely heavily on brand loyalty? If so, it may be time to change your approach. Research from a new study reveals that U.S. cosmetic consumers have no qualms about purchasing from a wide variety of brands, and typicallydisplay little-to-no brand loyalty. The most frequent cosmetics consumers have more erratic shopping patterns… Read more »
In the past, many women tried their best to combat aging with personal care products designed to make them look younger, but this trend is quickly going out of style. The pro-aging idea — with the purpose of freeing women from the pressure of perfection and the ideal concept of beauty — encourages women to… Read more »