The annual Premium Market Report has officially confirmed that millennials have a strong influence on the luxury beauty sphere. The Imogen Matthews Associates (IMA) report, conducted by YouGov, revealed that women in the 18-30 age group are significant demographic who want a different shopping experience than their older contemporaries. Instead of remaining loyal to one… Read more »
Beauty wipe manufacturers are starting to realize that consumers care just as much about where products and packaging go after they use them as how they’re sourced. Major brands have started to phase out microbeads, and many products are now formulated with sustainable alternatives — or entirely without them. There are seemingly countless uses for… Read more »
Consumers watch beauty vlogs on YouTube to learn more about the latest trends, new products and for tutorials helping them learn to properly apply their favorite cosmetics. However, many of these vlogs contain false information, effectively misleading viewers. Anytime a vlogger is paid to endorse a certain company or brand, they are required to disclose… Read more »
Microbeads are officially banned in the U.S. In late December, President Obama signed a bill prohibiting the sale and distribution of products containing those small plastic beads. The new law requires companies to stop using these beads by July 1, 2017. Microbeads are often found in body washes, soaps and toothpastes, as these tiny scrubbers… Read more »
