Luxury brands are known for providing outstanding customer service, but this doesn’t always extend to online purchases. Research conducted in 2015 by digital direct marketing company ContactLab suggests that many of the world’s top beauty brands are failing to deliver an outstanding customer experience to online shoppers. ContactLab scored designer beauty brands on 67 factors,… Read more »
In 2014, the cosmetic industry’s use of allantoin comprised nearly 34 percent of the global market for the ingredient, and that number is expected to rise. According to Grand View Research, the demand for personal care products containing the element will continue to grow through 2022. The market research company examined several manufacturers for its… Read more »
The annual Premium Market Report has officially confirmed that millennials have a strong influence on the luxury beauty sphere. The Imogen Matthews Associates (IMA) report, conducted by YouGov, revealed that women in the 18-30 age group are significant demographic who want a different shopping experience than their older contemporaries. Instead of remaining loyal to one… Read more »
Beauty wipe manufacturers are starting to realize that consumers care just as much about where products and packaging go after they use them as how they’re sourced. Major brands have started to phase out microbeads, and many products are now formulated with sustainable alternatives — or entirely without them. There are seemingly countless uses for… Read more »
The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be… Read more »
No one knows flowers and their unique, distinctive scents like a florist — which is why a few trailblazers are transitioning into the perfume market. Los Angeles florist Eric Buterbaugh and a few of his floral-minded peers are currently creating fragrances, candles, bath products and soaps inspired by their favorite blooms. Not only do these… Read more »
