Millennials — those born in the early 1980s to the early 2000s — are taking the world by force and their sway is causing a new trend in beauty packaging design. Once simply a way to present your cosmetic items to consumers, packaging itself has now taken center stage.

Your beauty products are crafted with top-of-the-line ingredients and produce amazing results, but if they’re not packaged properly, Millennial customers will never know this. The package your products are presented in is extremely important to this young demographic and can make or break your success with them.

Learn what Millennials look for in a beauty packaging design, so you can appease them.

4 Beauty Packaging Trends Millennials Can’t Get Enough Of

If your beauty products aren’t packaged with at least one of the following trends in mind, it may be time to overhaul your existing design.

1. Sustainable. Millennials are extremely eco-friendly and many will shy away from your products if they’re packaged in materials that don’t align with their mission to make the world a greener place. Less packaging is more, as these young consumers are constantly striving to reduce their carbon footprint.
2. Inventive. To impress this young generation, you’ll need to push traditional design boundaries to create a concept that’s never been seen before. When you offer Millennials something truly unique, they share it on social media, effectively giving you free advertising.
3. Convenient. Whether they’re jetting off on a European vacation or heading out on the town straight from the office, super busy Millennials want beauty products that are easy to transport. Packaging need to be small, resilient, and crafted in a manner that makes the product easy-to-use from anywhere.
4. Informative. These well-informed consumers want to know what ingredients are in the products they’re using and if you don’t disclose this information, they’ll move on to the next item on the shelf. Millennials also want to learn about your company, so if you’re cruelty-free or donate part of your proceeds to a charity, don’t be shy about advertising.

Beauty industry trends are constantly changing and your company needs to needs to keep up to remain competitive. Partner with Momentum Search Consultants to find top cosmetic and beauty industry talent with a true passion for their work. We’re here to help you fill every position on your team with leading professionals — from junior-level staff to senior executives.