As a company producing body care merchandise, you’re well aware that products must be soft to the touch, leave the skin feeling silky after application and smell great — if scented. However, you’ll need to take it up a notch if you want to enjoy a competitive advantage.
Products offering a multisensory journey provide customers with an all-encompassing experience that keeps them coming back for more. Competition in the health and beauty industry can be intense, so it’s important to always offer something that no one else can.
4 Elements of a Bath & Body Multisensory Experience
When done properly, the sensory attributes of a product can effectively work to promote your brand message. Create a product that’s associated with luxury by incorporating these four multisensory features:
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Attractive Packaging:
People want to purchase a product that is visually appealing. This is especially important when the item is marketed in transparent packaging. For example, the use of pearlizers in body wash makes it appear luxurious and increased foaming properties are often associated with effectiveness.
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Unexpected Appearance:
Innovation is key in the beauty industry. Customers are drawn to products with surprising uses. For example, thick creams with a spray applicator or clear gels that mist colorful droplets are eye-catching and intriguing, as they differentiate from the norm.
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Shifting Sensations:
Unanticipated sensations can have a huge impact on consumer perception. This is a savvy way to reignite interest in an existing brand or market a new product. For example, transforming a thick cream into a substance that feels weightless upon application is an innovative way to attract customers looking for an effective moisturizer that won’t weigh them down.
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Temperature Change:
People want to know the product they purchased will be effective and a change in temperature is a great way to achieve this. For example, a face mask that warms to the touch serves as an indicator that the product is working as expected.
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