The annual Premium Market Report has officially confirmed that millennials have a strong influence on the luxury beauty sphere. The Imogen Matthews Associates (IMA) report, conducted by YouGov, revealed that women in the 18-30 age group are significant demographic who want a different shopping experience than their older contemporaries. Instead of remaining loyal to one… Read more »
Beauty wipe manufacturers are starting to realize that consumers care just as much about where products and packaging go after they use them as how they’re sourced. Major brands have started to phase out microbeads, and many products are now formulated with sustainable alternatives — or entirely without them. There are seemingly countless uses for… Read more »
Results of a recent study reveal that wealthy women shop for cosmetics differently than the average consumer. New York-based global luxury research provider, Luxury Institute, conducted the study to examine the buying practices of affluent women and found their beauty shopping habits “exceptional.” Luxury Institute surveyed all participants about buying apparel, shoes, accessories, jewelry and… Read more »
Organic cosmetics are extremely popular right now, as consumers place a huge importance on using products that are both safe and eco-friendly. However, new research suggests these seemingly natural products aren’t living up to the hype. Market research firm Organic Monitor analyzed more than 50 cosmetic brands, ranking them by their degree of “naturalness.” The… Read more »
Consumers watch beauty vlogs on YouTube to learn more about the latest trends, new products and for tutorials helping them learn to properly apply their favorite cosmetics. However, many of these vlogs contain false information, effectively misleading viewers. Anytime a vlogger is paid to endorse a certain company or brand, they are required to disclose… Read more »
Microbeads are officially banned in the U.S. In late December, President Obama signed a bill prohibiting the sale and distribution of products containing those small plastic beads. The new law requires companies to stop using these beads by July 1, 2017. Microbeads are often found in body washes, soaps and toothpastes, as these tiny scrubbers… Read more »
The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be… Read more »
No one knows flowers and their unique, distinctive scents like a florist — which is why a few trailblazers are transitioning into the perfume market. Los Angeles florist Eric Buterbaugh and a few of his floral-minded peers are currently creating fragrances, candles, bath products and soaps inspired by their favorite blooms. Not only do these… Read more »
The new year is upon us, so as you’re wrapping up 2015 it’s time to looking ahead and see what’s in store for the upcoming 12 months. Staying in-the-know is essential in the beauty industry, as trends are constantly changing. If you want your company to remain relevant, you have to give your customers exactly… Read more »
