In the past, many women tried their best to combat aging with personal care products designed to make them look younger, but this trend is quickly going out of style. The pro-aging idea — with the purpose of freeing women from the pressure of perfection and the ideal concept of beauty — encourages women to… Read more »
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Get Motivated
I don’t know about you, but quite frankly I’m sick of hearing about the tough economy. So today, we’re going to focus on 5 ways to turn negative thoughts into positive action. You have a lot of potential – start recognizing it! You may not be built like a bodybuilder or be mistaken for a… Read more »
Do Consumers Want Personal Care Products that are Endorsed by Celebrities?
Celebrity sells — and personal care products are certainly no exception to the rule. People idolize their favorite stars and they want to purchase products that will help them feel a deeper kinship to their idols. When a popular celebrity endorses makeup, a fragrance or a personal care product, people tend to at least subconsciously… Read more »
Beauty & the Millennials
The annual Premium Market Report has officially confirmed that millennials have a strong influence on the luxury beauty sphere. The Imogen Matthews Associates (IMA) report, conducted by YouGov, revealed that women in the 18-30 age group are significant demographic who want a different shopping experience than their older contemporaries. Instead of remaining loyal to one… Read more »
Beauty Routines Get Even More Natural with Biodegradable Wipes
Beauty wipe manufacturers are starting to realize that consumers care just as much about where products and packaging go after they use them as how they’re sourced. Major brands have started to phase out microbeads, and many products are now formulated with sustainable alternatives — or entirely without them. There are seemingly countless uses for… Read more »
Study Reveals Affluent Women Shop for Cosmetics Differently
Results of a recent study reveal that wealthy women shop for cosmetics differently than the average consumer. New York-based global luxury research provider, Luxury Institute, conducted the study to examine the buying practices of affluent women and found their beauty shopping habits “exceptional.” Luxury Institute surveyed all participants about buying apparel, shoes, accessories, jewelry and… Read more »
Are Organic Products Living Up to Their Marketing Claims?
Organic cosmetics are extremely popular right now, as consumers place a huge importance on using products that are both safe and eco-friendly. However, new research suggests these seemingly natural products aren’t living up to the hype. Market research firm Organic Monitor analyzed more than 50 cosmetic brands, ranking them by their degree of “naturalness.” The… Read more »
P&G Incident Confirms Vlogging is Not Always Truthful
Consumers watch beauty vlogs on YouTube to learn more about the latest trends, new products and for tutorials helping them learn to properly apply their favorite cosmetics. However, many of these vlogs contain false information, effectively misleading viewers. Anytime a vlogger is paid to endorse a certain company or brand, they are required to disclose… Read more »
An Update on the Ban on Microbeads
Microbeads are officially banned in the U.S. In late December, President Obama signed a bill prohibiting the sale and distribution of products containing those small plastic beads. The new law requires companies to stop using these beads by July 1, 2017. Microbeads are often found in body washes, soaps and toothpastes, as these tiny scrubbers… Read more »
2016 Trends You Must Know About
The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be… Read more »
