The new year has officially begun, meaning there’s a whole new set of beauty trends to follow. Things change at rapid pace in this industry, so it’s important to always pay close attention to consumer needs, to ensure you’re creating the products people want right now. If you don’t listen to them, you can be certain your competitors will, so don’t let your company fall behind. The following four cosmetics industry trends are expected to be prominent this year, so do your best to start working them into your product line.
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Water as a Luxury Ingredient
Changing environmental patterns have caused the need for consumers in some parts of the country to monitor their water usage. People are more concerned about conserving the Earth’s natural resources than ever, so you’ll need to join the charge or risk losing your socially responsible customer base. Consider adopting an eco-friendly approach to product development by obtaining water from alternative sources (glaciers, etc.) to lessen the burden on current resources.
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Repurposed Superfoods
The practice of using superfoods for beauty purposes certainly isn’t new, but it’s about to become much trendier. Expect to see brands repurposing superfoods into do-it-yourself beauty recipes and products. Consumers will be much more willing to get involved in the creation of these items, as they’re made with ingredients they already know and trust.
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Augmented Human
High-tech devices — such as fitness trackers — have allowed people to enjoy greater product personalization than ever. This trend is working its way into the beauty industry, as consumers will start looking for wearable technology and custom formulations designed to perfectly complement their skin tone. Instead of seeking products designed for the masses, they’ll want their own unique blend.
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Pro-Aging Products
In the past, anti-aging products were the only beauty items on the shelf, but this is changing as an increasing number of women over age 50 have stopped trying to hide their age. Pro-aging products allowing women to look healthy without concealing their true age will become even more popular this year. If your company caters to this demographic, invest in new products that help them look their best — not younger.
Don’t allow your products to become obsolete by failing to keep up with the latest beauty trends. Contact Momentum Search Consultants to find top cosmetic industry talent eager to help your company thrive in 2016. We place talented professionals in a wide-variety of positions, ranging from junior-level to senior executives!
