No one knows flowers and their unique, distinctive scents like a florist — which is why a few trailblazers are transitioning into the perfume market. Los Angeles florist Eric Buterbaugh and a few of his floral-minded peers are currently creating fragrances, candles, bath products and soaps inspired by their favorite blooms. Not only do these items smell amazing, they also boast an impressive extended shelf life.
Learn more about these innovative florists and how their deliciously crafted concoctions will impact the perfume market.
4 Savvy Florists Breaking Into the Fragrance Industry
The work of these innovative florists is primed to be a smash hit with consumers:
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Ariel Dearie — Royal Botanicals
Brooklyn-based florist Ariel Dearie counts Marc Jacobs as a weekly client and has done floral styling for the likes of Annie Leibovitz and Steven Meisel. Currently known for her stunning poetic arrangements, Dearie has ventured out of her realm by creating Royal Botanicals, a line of homemade soak salts. Top scents include one featuring perfumed geranium leaves and her initial bergamot.
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Tayler Patterson — Fox Fodder Farm
Tayler Patterson owns a Brooklyn floral and landscape-design studio that is highly revered by the creative fashion types. She partnered with a local perfumer to create the oil blends Wood and Flower — the former is described as “sawdust mixed with hay” and the latter is rose with vetiver — which are used in her soap line. Patterson also recently introduced Summer — a candle laced with rosewood — and a nourishing balm ideal for repairing gardeners’ hands.
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Eric Buterbaugh — Eric Buterbaugh Florals
Eric Buterbaugh has made a name for himself around Los Angeles as the go-to florist for big-name clients like Tom Ford and Demi Moore — in addition to supplying the blooms for lavish events, such as Oscar parties and Chanel dinners. His namesake fragrance collection features hyacinth, violet, lily of the valley, tuberose, jasmine, lavender and rose. Buterbaugh describes his fragrances as “luxurious but not precious.”
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Saskia Havekes — Grandiflora
Saskia Havekes can’t get enough of the stunning magnolia grandiflora tree blooms outside her Sydney studio each spring. Her new fragrance line is designed to capture the stages of blossom: Sandrine, for when the flower is in its initial opening phase and Michael, for when it is fully bloomed. Havekes recently debuted a new scent, Stephanotis — inspired by the Madagascan jasmine — and a pair of candles.
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